Tips for Running a Successful Social Media Campaign
In this digital generation, social media marketing is considered one of the most effective methods of attracting new customers and retaining old ones. Knowing that over 80% of people in the U.S. are in social medial, it’s a smart idea for marketers to meet them right here.
If you’re in the process of creating your social media strategy, keep the following tips in mind:
Create a plan.
Yes, a plan, and it must begin with a goal. This is the most effective way of starting any type of project. Want more leads? A specific amount of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). When you have created and shared your content, you now have the opportunity to interact with your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Use the right keywords.
The right use of keywords is one of the best ways to optimize your social media marketing campaign. The good news is, there are tools you can use to help you identify what these keywords are. This will be helpful to your general SEO efforts, whose main objective is to get you in front of the right audience.
Take your profiles seriously.
Like many others, you may have taken this for granted, but making sure your profile is complete can add to your campaign’s success. Make sure all your accounts in all the platforms you’re using has an original profile picture and cover photo (if applicable), a good username, aninformation – rich bio and of course, contact information. This will work for search engines as they crawl for search-relevant content on the web, and for your particular audience. Obviously, you have to keep your profile inline with your intended demographic for it to work.
Create optimized content.
Whether your content is original or curated, it remains king of the web. Original content is something you made on your own, while curated content is something that is shared everywhere on the web. In any case, take advantage of every single platform that is available to you, but make sure your content always looks fresh (for example, use words to express your point in one platform, and images in another).
There is no doubt in the world that social media is one of the best places to market your business, but truth is, the process demands time – loads of it! If you have to run a business and worry about your Facebook or Twitter accounts, that can be a big problem.
This is why you’ll probably want to hire a social media optimization company to do the job for you. This will make sure that you spend most of your precious time running your business, which is your main task anyway.