How to Grow Your Business with Video Marketing
There is tough competition today among businesses. In order to stay connected with your target audience, it is very important that you stay above the competition. In order to help you achieve various goals of your business, one great marketing tool is video production. There are many uses of video including brand awareness, building trust and authority, and to give those who are indecisive about your products or services an extra push for them to make a purchase. With an optimized video you can reach more of your target market since you SEO rankings can improve.
A lot of consumers today watch videos even before they buy a product. If you want to make an effective video to promote your products or services, here are some tips that you can use.
You must know your niche. Research is important before even developing your content. The tone and style of the video you will produce should be dictated by the type of business you are doing.
It is important to establish your expertise in the subject matter that resonates with your audience in order to make videos that convert. Your videos should be able to tell compelling stories about your brand and to demonstrate empathy to the needs of your audience.
It only takes the first few seconds of your video to make the difference between capturing an audience and being glossed over and ignored. If a Facebook video is watched by a person who stays for at least 3 seconds, then he will go on to watch for at least 30 seconds, and this is shown by research.
You can set the tone of your video with a strong introduction. The personality of your brand and the culture of your company should be highlighted in the video. Individuals who are likeable and relatable that will represent your company should be featured. It has been shown by research that people buy from companies they have a positive emotional connection to.
You also benefit from making demo or training videos so that you audience can understand what your product is about and how it can help them. You can include the features of your product but most especially its applications and how it can improve their lives. A great way to attract new customers and shorten your sales cycle is by making how-to videos.
It is best to make a call to action after showing the video. Only those who are interested with your product will reach this part. It is either they buy the product in a page you will show them or they can get more info in another link.
It is easy and affordable to create your own videos with the many apps and computer software available. If you don’t know how, then you can contact a professional marketing firm to do a marketing video for you. If you want to learn more about video production and the services offered by professionals, then you can simply visit their website. Read more here to learn more.