Some Great Visual Merchandising Tips for Retailers
There is nothing better than encountering a clean building that has polished fixtures and a good outfit immediately when you walk into a store. It is said that at least 90% of the brain is visual and thus, it occurs that retail focuses on proper merchandising. Motivate consumers to love their experience as they shop and learn to increase revenue with these suggestions we have shared below.
Powerful store displays are where it all starts. An outfit put on the mannequin which is well-made and attractive will attract the attention of shoppers who pass by. While it might start with the attractive outfit on the mannequin, the whole department is a chance. Think about the design of the floor. Is your shop utilizing the space to draw various customers to choose several pieces?
Gondola shelves are one of the fixtures which are least used. Even though gondola shelves are heavy, they might be customized with gondola shelving parts so as to use the space wisely. Use gondola shelves beside potent merchandising wall display to include more outfits and opportunities. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Utilize the gondola shelves to display the shorts which will match the blouse properly. Conversely, you could show more casual pants which go with the blouse.
Three is the magic number when it comes to visual merchandising. Over the normal aesthetic benefit, displaying it in three’s provides the merchandisers with the opportunity to work with the asymmetry. Asymmetry has a subconscious effect on our attention span. As you go shopping, you will observe that you tend to go to stores that have two tall mannequins and two shorter ones on either side. This is not done without a reason. Our attention is drawn by asymmetry to what is being displayed. Our brains naturally loves symmetry and hence when something is not symmetrical, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. A particular lighting will affect our perception and mood. When retailers create an atmosphere through retail lighting, they can encourage sales. As an example, some fixtures appear much better in a specific light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Try to include the price points in the product display instead of hiding it. They are an excellent idea and typically, the customer is seeking for price points. The shoppers are drawn to the store by the display deals near the front door. To display the prices, use merchandising tactics. You might even put the price tag of an outfit which is expensive at the front and at the center.